12 Keywords Chiropractors MUST Rank #1 For on Google « The Blog of Matthew Loop

12 Keywords Chiropractors MUST Rank #1 For on Google

When chiropractors talk about ranking #1 on Google, they usually think there’s one magic keyword that will send them endless amounts of traffic and patients. Over the years, speaking with a few thousand doctors, I can tell you that the overwhelming majority feel they only need to rank for one or two keywords, too.

If you’re in that boat or not getting the results you want from the internet, listen-up.

The harsh reality is, in order to absolutely own, dominate, and saturate a local market to become the “go-to” and most recognized chiropractor, you MUST be everywhere a potential new patient would search online. Google is only one part of the equation but we’ll use it in this blog example.

Getting your chiropractic website to the top of the organic listings (left side) of Google is where you can own the lions share of the search traffic if you understand how Google ranks pages.

As mentioned in previous blogs, the top ranked website on Google gets over 70% of the overall clicks for any given term. If you’re not #1, you’re not in the game! Just having a first page ranking doesn’t mean squat anymore.

Here are 12 primary keywords that you MUST rank #1 for to monopolize the local, potential patient search traffic

– chiropractor (Your town)
– chiropractors in (Your town)
– chiropractors (Your town)
– (Your town) chiropractor
– (Your town) (State Abbrev.) chiropractor
– (Your town) chiropractic
– (Your zip-code) chiropractor
– chiropractor (Your zip-code)
– (Your zip-code) chiropractic
– chiropractic (Your zip-code)
– chiropractic offices (Your zip-code)
– chiropractic offices (Your town)

Now, in truth, this is just a starter list. Ideally, you want to rank at the top and blanket the search engines for at least two dozen keywords and related phrases. We didn’t even go laterally into conditions you might treat in your chiropractic office that internet users search for.

How many of these keywords above does your chiropractic website or content rank #1 for? If you’re like most chiropractors, you might rank #1 for a couple or you don’t rank at the top for any.

This is far from market domination and better strategy must be employed if you want to realize exponentially more new patients monthly.

Even though, there are minor variations in some of those keywords (like a one letter substitution), this makes the keyword different and you must optimize separately for it.

Since 2005 I’ve been teaching this same exact keyword domination strategy.

And, you know what? It’s worked every time for doctors that have applied my focused marketing methods. It will also work 10 years from now because it’s foundational unlike the latest and greatest short-lived tricks other chiropractic marketing “gurus” teach.

You must own a couple dozen keywords if you want to pull serious windfalls of traffic without spending any money on traditional advertising. With that said, should SEO be your only strategy?… Hell no!

You must combine SEO, social media and other forms of internet marketing for maximum effect.

I have a lot of chiropractor clients that get an extra 20+ patients from Google just by using the highly-effective SEO strategies described in Social Media Elite to rank for dozens of keywords locally. There’s an art and science to getting to the top AND staying there permanently.

If you recognize that you need help with your internet marketing strategy and want to own every keyword with absolute certainty, I’d like to show you a reliable and proven way to be the MOST recognized doctor locally.

If you’re interested in joining the top 1% of chiropractors, you can get started here.

Did you like this video? If so, click the Facebook “like” button below and share it with your friends.

Related Blog Posts:

Google’s MOST Radical Transformation Ever!

SEO for Chiropractors

Chiropractic Marketing SEO Case Study

8 Foolish Social Media Marketing Mistakes to Avoid

About the Author

Matthew Loop is an author, speaker, investor, philanthropist, and the highest paid social media revenue strategist in North America. He helps brands, startups, and small business owners multiply their influence, impact, and income by harnessing the power of the Internet. Since 2005 he’s trained over 21,000 clients in 25 countries. Millions have viewed his free business growth tutorials online. Connect with him on FacebookInstagram, and Twitter.


18 Responses to “12 Keywords Chiropractors MUST Rank #1 For on Google”

  1. Dr. Loop,

    Great post on which key words to target. I have been using your system and it works perfectly. I was wondering if you could maybe talk about or have a post on using Demand Force for a practice. They seem to have a good idea sending an email to the patient after there initial visit to get a testimonial.

    The only problem I see with the program is that the testimonial does not get added the “normal Google reviews” but is available once you click on the Google maps profile. What is your opinion on this platform? Thanks.

  2. Matthew Loop says:

    Hey Todd… That’s great you’ve had success! It’s much better to have the review featured on the actual Google Places listing itself so the number is counted when users search.

    Third party services like Yelp, CitySearch, Kudzu, etc., no longer appear in the total review count when a user searches regular keywords on Google. They would have to actually click on the listing before they could see the other reviews.

    Testimonials should ideally go on Google Places, your website, and in video form then circulated strategically for keywords online.

  3. Dan Clements says:

    Hey Matthew – nice post. Very helpful!

    Are those keywords in approximate order of highest potential traffic to lowest, by any chance? Just wondering if you had any insight as to which ones carried the greatest likely value.


  4. Hi Dr. Loop,

    If you are near multiple cities, do you recommend having multiple pages on your site that would try to rank for the key words for each city?

    I’m on the border of 3 different cities.


    Bill Thomas, D.C.
    Dr. T.

  5. Matthew Loop says:

    Hey Dan… No, the keywords aren’t necessarily in order of greatest search volume. You’d have to review the Google Keyword Tool or Market Samurai for specifics there. I’ve found that “chiropractor (zip-code) and chiropractor (town) tend to pull the most searchers. However, the other keywords are highly targeted and you must rank at the top for them.

    Dr. Bill… Yes, it would be a good idea to have many pages on the website so you can rank for different terms. This is where a WordPress blog installed on your site is a good idea. It help’s with SEO and makes your site appear more of an authority in Google’s eyes.

  6. Good stuff Matt! Thanks.

    Denver Chiropractor

  7. Matt,

    Thanks for the advice. I am going to look into working on more diversity in my key word searches.

    Milwaukee Chiropractor

  8. Jan says:

    Great post…love the fact that you continue to help out the chiropractic profession with these gems…I appreciate it!

  9. Hi Matt, how do you recommend that we implement these keywords? (i.e. In the titles of articles we write, making sure those keywords are listed on the pages on our website, in the titles of the videos we make, etc.)

  10. Matt, this is some great stuff. If you had a product that listed the top 100-200 keywords that we should go after for our offices, I would definitely pay good money for that. As always, I look forward to the next post where I can get the leg up on my competition.

    – Dr. Jacob Canfield

  11. Devon says:

    Hi Matt,

    Can your website only rank for a certain number of keywords or phrases?



  12. Matthew Loop says:

    Hi Devon… No, your website can rank for as many keywords / phrases as you optimize for 😉

  13. Dr. Farrell says:

    Thanks for enlightening me. I am a practicing chiropractor as well and a newbie in internet marketing and your article is definitely a must-read. Kudos for sharing and I will try to change the way I market myself in the web with pointers from your article. Keep posting!

  14. Dr. Mitz says:

    What if any changes to this list do you foresee as the result of Google’s recent updates? (i.e., Are phrase matching SEO blog posts as critical now?)

  15. Matthew Loop says:

    Hey Dr. Mitz… You should still rank well for all the keyword phrases listed above. I would still recommend incorporating keywords into the blog title, content, and meta keywords. I don’t recommend loading up the content body text with keywords.

    The major change has to do with external linking… ie, getting anchor text matches. See this previous post to know how to safely link:


  16. Larry says:

    Would. I use these key words as tags also?

  17. Matthew Loop says:

    Hey Larry… Yes, you would use these keywords as tags of each relevant piece of content, too.

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