How to Get a Custom Facebook Vanity URL « The Blog of Matthew Loop

How to Get a Custom Facebook Vanity URL

Here is a short, step-by-step video tutorial I created that shows you how to get a custom Facebook Vanity URL for your personal and Fan Pages. Choosing the correct name and keywords are critical to your overall online marketing success and can propel you to the top of Google with little effort on your part.

How, you might ask? Well, because even though Facebook and Google are at war right now, Facebook pages and certain types of content rank very well on the big G! Far too many business professionals overlook this. In the video below, you get to peek over my shoulder so you know how to set your Facebook vanity URL up the right way for personal branding and maximum SEO effect.

Make sure to leave a comment when you’re finished watching the video. I’m interested to hear what you think 😉

– Matt

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About the Author

Matthew Loop is an author, speaker, investor, philanthropist, and the highest paid social media revenue strategist in North America. He helps brands, startups, and small business owners multiply their influence, impact, and income by harnessing the power of the Internet. Since 2005 he’s trained over 21,000 clients in 25 countries. Millions have viewed his free business growth tutorials online. Connect with him on FacebookInstagram, and Twitter.


22 Responses to “How to Get a Custom Facebook Vanity URL”

  1. Yannick Pauli says:

    Do you know how many fans we need to have before we can choose the vanity URL?

  2. Matthew Loop says:

    Hi Yannick … You’ll need 25 fans to be able to create it. If you have an email list of patients or past customers, you should be able to invite them and reach the threshold rapidly.

  3. I love this tip. I just added it to my facebook fan page. I am very surprise that no one in my industry is really utilizing this feature.
    Thanks again

  4. Matthew Loop says:

    You’re welcome, Samuel 🙂

  5. Very cool Matt. Thanks. Very easy to follow as well as valuable information. Is there a way for me to create a landing page on my own or is the only way to do that to purchase one from a company?

  6. Matthew Loop says:

    Hey Dr. Chris … You can try to put one together yourself but you need to be fluent with HTML coding. If you’re not familiar, this can be a very labor intensive process considering the need to make it look very professional. This is a task I outsourced and suggest other business professionals do the same.

    I do recommend having a squeeze-based Facebook Fan Page so you can build a targeted email list. You also want to have the WOW factor as people visit the page. Make sure to incorporate a video on that same page, too.

    See my previous blog post below to see some good examples of custom built fan pages and where to go if you’re looking for a high-end look and feel.

  7. Carol says:

    What if I already chose the name with the dot (.) – can I change this?

    Also, what if it tells you that you are unable to assign a vanity url to your professional page?

    Thanks for the info!

  8. Matthew Loop says:

    Hi Carol … Once your Facebook Vanity URL has been chosen, you cannot change it. If you’re unable to assign one to your Fan Page, then you need to need to acquire more fans. 25 is the minimum to be able to get a specific name 🙂

  9. Jason Ulsrud says:

    Hey Doc,

    This is a great piece of advice for Chiro’s to individualize their online presence. You always have great tutorials and are right at the top of your Social Media game. I’ll definitely be referring readers to your site for the how to tutorials.

    Keep Rock’n Dr. Matt

  10. Matthew Loop says:

    Thanks Jason… Much appreciated 🙂

  11. Hi Dr. Matt – always enjoy your tips, wether on this blog, or through ASN.
    Thanks for the valuable information.

    Question – there is a site (can’t remember which one), that links Twitter to FB, MySpace, etc…
    So it’s purpose is simply so that when you post something, anything…. it will post to all of your social networking sites.
    Do you know which tool/site i am referring to? Heck, there may be more than one.
    Why have i not heard you mention this tool before? Does ASN recommend this? I would liketo know more… as i just simply do not want to make ‘the rounds’ to all these networking sites over and over… and say the same thing.

  12. Matthew Loop says:

    Thanks for the kind words, Dr. Steve. Yes, I’ve mentioned websites like that many times. and HootSuite are two of my favorites. You’ll find many other ones, too. Tools like this basically consolidate things so you don’t have to manually login on each social network to post the same update. It makes your life much easier and gives you more leverage 😉

  13. Dr Kellyann Petrucci says:

    Wow! Really good info – learned a lot. Thanks Matthew.

    Question: If you are setting up a fan page, and it is under your name:

    Should my strategy be to put:
    Health and Wellness/DrKellyann for key word optimization (since thats the information I will be giving and the business I am in)

    Thanks again Matthew. Well done.

  14. Jess says:

    We did a vanity URL for our business page but when you click on the link, it requires you to sign in first. Some company URL’s take you straight to their profile without having to log in. Is there a way to change this so people wouldn’t have to log in to view our business profile?

  15. Dave says:

    Hi Matthew,

    Great video! I have a very important question. I just registered the keyword ChristianStores on Facebook for my Christ-Centered Stores business. However, I’m concerned that I should have registered it as Christian.Stores since there is an obvious space between the words. Facebook says did you mean Christian Stores, etc. if I type the two words together. When I type them with a space in between my page doesn’t show up in their search. So should I have just registered it as Christian.Stores and had double the presence or does it not matter? I’m very concerned that the site doesn’t show up when I type the words separately. Could it be that my page title needs to be Christian Stores instead of Christ-Centered Stores? I do realize that the dot is oblivious when registering the keyword. For example, christian.stores is the same as christianstores in the keyword availability. Should I have just registered it as christian.stores? This is very important, and is bugging me like crazy. I would greatly appreciate your response.

    Thank you in advance,

    Holt Boshart

  16. Matt, great tip. I chose chiropractorcostamesa and believe it or not, it wasnt taken. Keep the tips coming. Domination is the name of the game.

  17. Matthew Loop says:

    Thanks, Dr. Joseph! Yes, believe it not many still have not claimed their vanity URL. It’s such an easy way to stack the SEO in your favor from Facebook 😉

  18. Abby T. says:

    Hey Matt —- Just read your blog. I was able to get a vanity url for my company’s Facebook page. And we have more than 200 likes. However, when you type in my company’s Facebook vanity page, it sends you directly to the Facebook homepage, where you have to log in, etc. Why is that?
    Why are other companies vanity Facebook url pages, easier to access?

    Let me know your thoughts.

    Thanks! 🙂

    Best regards,

  19. Matthew Loop says:

    Hi Abby… Let me know the exact URL and I’ll check for you to see what the problem is.

  20. Abby T. says:

    Thanks for your help!

  21. Jackie Baes says:

    Hi Matthew,

    I am trying to put my facebook short url on my tumblr blog. I have 56 fans on my companies facebook. I want it linked to my company page not my personal page. . When I click the Facebook icon in tumblr it goes to the a facebook page and says the page you requested was not found. I am so frustrated.

    Can you help me

    Jackie Baes

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