Posted by Matthew Loop | 4 Comments
I wanted to extend a special thank you to the hundreds of doctors and professionals that were on the Facebook chiropractic marketing teleseminar I hosted about a week ago. The feedback has been tremendous so far and I’ve been overwhelmed with positive emails from people letting me know they received a ton of value! Below, is a short video I put together concerning one of the topics covered on the call, Facebook Ads. Those that were lucky enough to get on the call also got to completely “swipe” one of my better New Patient getting ads I’ve been running for almost a year.
There’s been just an incredible amount of buzz circulating in recent months about how Facebook basically kicked Google where the sun doesn’t shine with the introduction, and now exploding popularity, of Facebook Ads. In case you’re not aware, there’s a war going on between the #1 most popular website in the world (Google) and the #2 most popular website in the world (Facebook). The chart below from Compete.com shows just how neck and neck they are, comparing the unique monthly visitors for the past year.
To add a little controversy, recently Google also canned about 15,000 Adwords accounts because…. well… they could. Now, are other factors involved of why some accounts were severed? Of course, and I’ll get into those on a later blog post. But, more than anything, this is a clear demonstration of Google waiving it’s big stick of power over the little guy.
By the way, I encourage you to not fall into the trap of keeping all of your eggs in the Google basket and focusing on them solely for your website traffic. Are getting 1st page Google rankings great? Yes, however, many times it’s only an ego thing and gives you tunnel vision so you overlook the other vast sources of traffic online. In fact, many of the online elite that have been making the most money from the internet fired Google a long time ago!
Interesting thing as well, Google roundhouse kicked a core group of affiliates that had been making them millions of dollars per year in ad revenue. I have a friend who spent no less than $30,000 / month on Adwords and they canceled his account overnight… WITHOUT warning. He was smart, though. Google was only another pole in the water for him, as he had been using a bunch of other paid high-traffic sources grow his business. Shenanigans like what I described have caused a major shift to happen in the online marketing industry forcing others to step out of the box and harness other relatively untapped mediums.
I will probably go deep into the nitty-gritty in a subsequent post, but for now, realize that having traffic only coming from Google can be a dangerous roll of the dice. Check your website Analytics and if the big G is where you get all of your traffic, I recommend seriously diversifying your internet marketing efforts, as you future online could depend on it.
Make sure to watch the video below right now. It was shot at Wolf Ridge ski resort in North Carolina. Let me know your thoughts and leave a comment below
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