Posts Tagged ‘social media’

One of the BIGGEST mistakes made by major brands / celebrities on social media is a lack of reciprocal engagement with fans and customers. Allow me to clarify. Many companies feel that simply posting status updates or announcements on Facebook, Twitter, or Google+ constitute social networking and interaction. However, just like in real life offline, […]

Here’s a powerful Pinterest marketing training video where you’ll discover how to target your community / city to get LOCAL traffic, leads, and new customers. You’ll also learn how to initiate the relationship building process the right way so others will think you’re cool from the first interaction. Please rate this video if you find […]

Here’s a quick video tutorial on how to use CopyScape to find plagiarized or duplicate website content on Google that might be causing your rankings to drop. You’ll want to run every page of your site through this free service ASAP. I’ve been warning about the duplicate content penalties for quite some time. The timing […]

DAMN!! Last night’s practice-building call was just awesome! As expected, all 197 lines were packed with chiropractors eager to implement the new Google+ Local (formerly Google Places) changes to gain a serious competitive advantage. The doctors on that attended the call got an ENORMOUS hook-up, to say the least. Did you miss the event? No […]

As of late May, Google+ Local has replaced Google Places (formerly Google Maps)! To create a Google+ Local Page for your small business, follow the simple steps in the video below. This is not something to put-off until later, given how profitable this online real estate can be for you.     Did you like […]

Here’s a quick video on how to pre-schedule your Facebook fan page status updates and posts. This powerful feature will give you the advantage of being CONSISTENT in your Facebook marketing so you can get more website traffic, exposure, and new clients / sales. One of the biggest issues for me personally is that since […]

If you were unable to attend Dr. Brad Glowaki’s New Patient Maven event in Chicago, you sure missed-out! Besides myself, the phenomenal line-up of speakers included Patrick Gentempo, Gilles LaMarche, Brian Kelly, Dane Donohue, and Billy DeMoss. Everything was FRESH and current, as opposed to outdated and out-of-touch like many chiropractic marketing seminars. A lot […]

We hear marketers all the time say that “content is king,” however this is not entirely accurate. I mean, one doesn’t really need to look to hard to find a plethora of incredibly valuable videos / articles online that get minimal traffic, exposure and social shares. If simply producing high-quality content was the end-all, most […]

With Google’s new Penguin update, it seems many chiropractors have taken a hit in their search engine rankings online. From the frequency of emails coming-in, I decided to conduct an investigation to compare chiropractic websites. I specifically wanted to see if I could find anything obvious on the sites that were slapped versus ones that […]

With so many “done-for-you” social media marketing companies popping-up left and right for small businesses, it’s important to take a step back to think whether or not an automated service is right for you. Also, it’s critical to understand how to separate hype from realistic expectations. There’s a dirty little secret most social media marketing […]