Posted by Matthew Loop | 7 Comments
After the absolute carnage that Google’s Penguin update left for so many marketers, fellow chiropractors, and other business owners, I thought I’d post a quick article about how link-building should be done moving forward. In conjunction, you’ll learn how to recover if you were crushed by the search engine algorithm change.
At this point in time, links are still king!
Social sharing is definitely having a major impact on rankings.
However, it doesn’t carry the same amount of weight as authority backlinks yet. That may change in the near future, but at present, link-building takes priority.
Here are three link-building guidelines that work NOW, post Penguin.
1) Link Diversification
I’ve been saying this for years and now this is a MUST. It’s important to get quality links from online channels / content including videos, press releases, forums, blog posts, blog comments, social networking websites, article directories, etc.
If you narrow your focus to just one of the above, you’re likely to get outranked by competitors for any given keyword or phrase. Google likes to see variety so give them what they want.
Don’t know how to build links? If you’re a newbie or intermediate marketer, I have an advanced training program that shows you how to do it the right way for MAXIMUM impact and rankings increase.
2) No more than 20% exact matching anchor text links for any given keyword / phrase.
This is what most websites that got destroyed were hit the hardest for. Before, it was easy for marketers to game the system and just build anchor text links from high quality sites for even the most competitive of terms. You’d just keep creating links for the same keywords
However, the new rule works something like this.
Lets say you want to rank #1 on Google for “Phoenix chiropractor.” If you build build 100 links, no more than 20 of those should be exact anchor text matches for the keywords “Phoenix chiropractor.” Some sources even suggest no more that 10% exact.
Now, if you’ve been building specific links for years, it might take you some time to even out the ratio with natural looking links. This brings me to my third point below.
3) Get natural links
Traditionally speaking, there’s a difference on how a marketer would link to a blog post or website versus the average Joe on the internet. If a regular person sees a link they find interesting or would like to feature in a blog post, they’d be using natural backlinks like:
- visit this link
- click here
- read about it here
There are lot more natural phrases, but I think you get the point.
Google has cracked down on what they call “over-optimization” for keywords. Penguin slapped webmasters that created a disproportionate amount of anchor text links. That’s why it’s important not to solely build exact matches anymore.
When you follow these three guidelines that have been presented here, you’ll be able to recover if you were penalized AND rank higher than ever before for the keywords you select.
If you need to check and see which links are currently hurting your SEO, you can use Market Samurai.
They instituted a new feature that tells you which links are healthy and which ones are not. You’ll want to run each URL of your site through their link checker immediately.
Lastly, in Social Media Elite, I’ve included a highly detailed 4 page PDF that teaches you everything you need to know about Google Penguin optimization. You’ll discover the right way to build brand authority / trust in Google’s eyes and how to present natural signals on your website as well as off-page.
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